SEO stands for “search engine optimization.” In simple terms, it means the improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, Yahoo and other search engines. The better visibility your pages have in search results, the more likely you are to attract prospective and existing customers to your business.
Search engines such as Google use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered helping google understand what the website is about. It’s how bots estimate how well a website or web page can give the searcher what they’re looking for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your business.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.
In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.
SEO increases your organic search engine traffic, in turn increasing the number of visitors your page sees each day. This directly correlates to an increase in sales – because the more relevant people that see your site, the more likely you are to sell to them.
While ranking higher on Google is appealing to all brands because on increased visibility, a secondhand benefit is the trust you gain with potential customers. Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will, in turn, solidify your product or service as trustworthy in the user’s mind.
A well-optimized website clearly communicates what product or service is being offered, how to obtain it and answers any questions surrounding it. By catering the site build to the user’s experience, search engines like Google and Bing are able to easily pull the information they need to then relay to users. If a user struggles to navigate your site, chances are that search engines do as well.
At Superior Vision, we understand that choosing an SEO partner is a big decision. That's why we want to highlight why we believe we are the right choice for your business:
We understand that choosing an SEO partner can be overwhelming, but we are confident that our expertise, experience, and customized approach can help your business achieve its SEO goals. Contact us today to learn more about how we can help your business succeed online.
